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The Conscious Member of the Herd
Do you ever just feel as if you are going through
the motions, acting without thinking? Are you surprised
that you react emotionally, selling prematurely when you
meant to hold out a little longer? Or do you jump into a
trade too soon before you have systematically thought
out your trading plan? You may be giving into a natural
inclination to follow the crowd. It may seem routine,
but if you aren't fully conscious of your actions, you
may find yourself giving back profits.
The trading
masses often act like a herd of cattle. This is a
popular trading analogy, but humans are quite different
from a herd. Have you ever closely studied a herd of
cattle? Cows aren't the brightest animals. They can be
contained easily with a fence of thin barbed wire, and
it's easy to sneak up on them and tip them over. When
one cow decides the grass is greener at the other side
of the pasture, the herd just follows for no good
reason. It's instinctive. Cows are "programmed" by
nature to follow each other. They don't seem to think at
all. By banding together, though, they can feel safe.
There is safety in numbers.
The masses that
invest in the markets also seem to act without thinking
at times. Again, there is safety in numbers and the
masses feel most comfortable when following the crowd.
They search for confirmation and try to do whatever is
most popular. For example, it is common to see the
masses react too quickly to media reports. When a
commentator reports that a company has missed an
analyst's estimate, masses of traders start selling as
soon as possible, regardless of the underlying dynamics
behind the overall trend. When a stock is talked up,
even if it is merely based on unfounded rumors, the
masses start buying. Fear and greed drive many traders
to execute trades on a whim, but if you want to be a
winning trader, it is vital that to base your trades on
a detailed trading plan.
Unless you are a
scalper, trading quickly and automatically isn't a very
good strategy. It's much better to develop a sound
trading plan, and execute it consciously and
deliberately. It's vital that you have a reasonable
hypothesis as to how the market should move according to
your plan, and also some hunch as to why the market is
moving, or going to move, in a particular way. You
should spend some time making sure when to enter, when
to exit, and you should have a clear sense of what
should happen and when. When you go to execute a trade,
you may not need to be scrupulously deliberate, but it
depends on your experience. If you have a vast amount of
experience, you can quickly process a host of
information and work from an "intuitive" feel you have
about the markets, but if you are a novice trader, it's
usually necessary to be a little more careful. Pay close
attention to what the markets are doing and follow your
trading plan.
The conscious
trader has a detailed trading plan, and follows it.
Impulsive traders make it all up as they go along and
trade by the seat of their pants. If you are an
extremely seasoned trader, trading on automatic pilot
can work, but if you are a novice trader, you can make
trading errors. You may give into emotions of fear,
greed, hope or regret. When you let your emotions guide
you, however, you'll tend to act like the masses, and
when you trade like an unconscious member of a herd,
you'll end up with losses.
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