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Going Your Own Way
In a strong
bull market, like the one of the late 1990s, you could
buy a stock, wait a few weeks, and sell for a profit.
During a strong bull market, trading can be relatively
easy. You can erroneously think you are a supertrader
with little experience or talent. Indeed, many seasoned
traders tend to admit that they were glad they learned
to trade under such ideal conditions. They concede, "I
may have thought I knew how to trade, but I really
didn't have a clue. At least I was able to see what it
was like to win, and I got hooked on trading." The
markets eventually turn, and those traders who were
riding the wave of a bull market soon learn their
strategy was naïve and simplistic. It may work great
when the masses, including rank amateurs, will buy
almost anything the media touts, but a simple
buy-and-hold strategy doesn't usually work very well
when trading short-term choppy markets. With a few
exceptions (such as AAPL in the past 12 months), you
cannot usually pick a popular stock, wait for new
investors to take advantage of a seemingly linear
increase with essentially no resistance, and sell when
the profit objective is reached. Ultimately, you must
learn to trade under a variety of market conditions, and
that means thinking creatively and going your own way.
It is just you, the markets, and no one else. So it is
vital that you gain as much experience as possible, and
learn to trust your intuition.
Trusting your
intuition is the hard part. It requires you to look
inward to decide what to do. You can't depend on mass
opinion. They are usually right in a strong bull market,
but dead wrong when the markets change. Following the
crowd may work sometimes, but it's not a strategy that
works consistently. You can't assume that when you "buy
low," there will be a large cache of naïve amateur
buyers ready to keep pushing the price up higher. If you
wait too long, you'll likely hit resistance, and it will
be too late to profit from the move. It is nice when
this strategy works, though. It is psychologically
pleasing. You can buy, see other people buy, hear
analysts rave about the stock, and feel a sense of
security in that all agree that the mood is bullish and
all you have to do is wait it out. Even when the trend
is moving in your favor, it isn't always easy to
capitalize on it, however. What happens when you have to
sell to take a profit? The precise time you sell
dictates the profits you can take. If you sell right as
the market starts to turn, you may not be able to close
out your position. Everyone will be selling, as if the
herd is running for cover. If you aren't careful, you
will get trampled. Well, metaphorically speaking. It is
vital that you gauge the phase that the market is in,
anticipate what will happen next, and enter and exit a
trade at optimal times. Ideally, you have to sell when
there are available buyers before the trend reverses. It
is hard to know when to do that. In the end, you must
rely on your experience and intuition. For example, as
we've mentioned in previous columns, AAPL has been
steadily increasing for the past 12 months. One day last
week, AAPL closed at over $80 a share. If you bought a
few months ago at $60 and sold recently, you would have
made quite a profit. You've probably heard, as we have,
about some amateur online investors who cashed out their
position and bought a new car or took a cruise. When a
stock goes up so steadily, it doesn't take much skill to
make a profit. But as active traders, we can't count on
such a straightforward trend. At this moment, for
example, some traders wonder when AAPL will reverse.
Will consumers stop buying iPods soon? Will new products
sell poorly? Will delivery deadlines be missed? Perhaps
some specialists know, but many do not. In the end, you
have to rely on your own intuition, and accept the
consequences. If you bought at $60 and sold at $70, you
can't berate yourself for not waiting until AAPL hit
$80. You have to go your own way and use your intuition.
For all you knew, if you didn't sell at $70, and the
tech sector went dramatically awry, AAPL may have
decreased to the point where you couldn't sell for a
profit. As an independent thinker, you have to go your
own way and live with the consequences.
Trading is hard.
That's why few realize big profits. To become a master
trader you must gain a wealth of experience with the
markets and learn to trust your intuition. If you can go
your own way at the right time, you'll make huge profits
and become a winning trader.
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